Ayrshire Electrolysis and Aesthetics

The design challenge

My client required a logo for her new business based in Troon, Due to the nature of the business, the client was eager to convey the professionalism, cleanliness and quality of the service she provided. The logo needed to be taken seriously, but not be too formal as to become intimidating – the client was keen to create a very welcoming environment. The eventual design would form the basis of a whole new corporate identity.

The design solution

The final logo contains a graphic ‘icon’ as well as the logotype. It was designed to be clean, crisp and instantly identifiable over time. The colour was chosen to soften the image and suggests a welcoming environment, something the client was striving to create. The icon works well on items such as signage and workwear, but the logo can also be used in its complete form on promotional items, stationery, shopfronts and vehicle livery.