The design challenge
My client was expanding his business portfolio to include the long-established Cunninghame Properties in Saltcoats. The existing branding was out of date and did not reflect the modern, forward-thinking business that he wanted it to become, so a completely new logo and brand was required. This new brand had to tie in with the existing business to assist in developing an umberella group of companies.
The design solution
I developed a clean, bright logo that contained coloured ‘facets’. One of these facets contains the current corporate colour of the existing business (purple) and links the two together. The logo is future-proofed in that any further business expansion will utilise one of the remaining colours. The logo is an ideal graphic element for use on all areas of the brand, from leaflets and posters to signage and vehicle livery.